At 10 a.m. Dubai time on September 30, 2021, the much-anticipated HONGQI Motors Dubai Flagship Showroom is officially opened, marking that mid-to-high-end cars independently developed by China have entered a larger stage in the Middle East.
Participants were invited to attend at the opening ceremony: Representatives from the Al Nahyan family (UAE royal family), members of the local business Alsekar Group family, representatives of local politicians, representatives of HONGQI manufacturers, representatives of Chinese enterprises, representatives of the local banking and insurance community and representatives of automotive industry, representatives of HONGQI car owners, local media, and other VIPs. Guests on the spot gave the HONGQI brand a high degree of recognition and evaluation.
The event also ushered in the first show of the HONGQI full-size pure electric smart SUV E-HS9 in the Middle East. E-HS9 has a luxurious cockpit layout and exquisite HONGQI interior, equipped with advanced AR real-time navigation and large-capacity powerful batteries, which will bring an unparalleled driving experience to consumers in the UAE. At the same time, the introduction of HONGQI's new energy vehicles also promotes local energy and environmental protection.
HONGQI is a high-end domestic car brand bred by China's FAW. HONGQI Automobile is the first high-end sedan produced after the founding of New China. It is not only an automobile brand, but also a deep national sentiment that runs through the development history of China's automobile industry. Today, the HONGQI brand aims to be ‘China's No. 1 Luxury Car Brand’ and has been cutting waves in its overseas strategic layout. At present, HONGQI has gradually established a benchmark image of Chinese luxury car brands in the Middle East, Europe, Southeast Asia, and other regions.
Benefiting from the developed economic environment, mature automobile ecological chain and professional consumer groups in Dubai, UAE, it has become one of the important strategic centers of the HONGQI brand in the Middle East.
Since 2018, the cooperation between China FAW and Oneroad Group has enabled the HONGQI brand to emerge in the Middle East and UAE. It laid the foundation of HONGQI's brand in Dubai in the Middle East, and successfully launched HONGQI H9 in Dubai in December 2020.
Mr. Elvin Xie, General Manager of Oneroad Automotive Trading, delivered a speech on behalf of Oneroad Group: ‘From the Silk Road to the ‘Belt and Road’, China-Arab relations have lasted for thousands of years. The design and decoration style of the new showroom also combines traditional Chinese and Arab cultures. Witnessed by the governments and peoples of the two countries, we are full of confidence and enthusiasm. Oneroad Group will join hands with FAW HONGQI to create a new territory for HONGQI. We believe that HONGQI will become a leader in the field of electric vehicles in the future!’
Mr. Wang Lingyu, General Manager of HONGQI Overseas Marketing Department of China FAW Import and Export Co., Ltd., said in a speech: ‘Today's grand opening of HONGQI Flagship Showroom in Dubai marks a comprehensive upgrade of HONGQI products and services in the UAE market! At the same time, it also marks the long-term cooperation between FAW HONGQI and Oneroad Group, we have taken another solid step! Both parties will jointly provide UAE consumers with the ultimate travel enjoyment and create a full range of high-quality car life!’
The grand opening of the HONGQI Flagship Showroom in Dubai will further enhance the local sales and service experience of HONGQI. It will also open a larger market for HONGQI Motors in the UAE and improve the customer experience and brand awareness of HONGQI in the UAE. To build a ‘world-class luxury car brand’ in the global market lays a solid foundation.
Welcome to the newly upgraded HONGQI Dubai Flagship Showroom!
– Address –
Plot 364-291, HONGQI Showroom
Sheikh Zayed Rd, Dubai (Near Al Safa Metro Station Exit)
– Contacts –
800-HONGQI (466474)
– Email –
info@HONGQIuae.com
– Website –